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'Sales And Recruiting' Category

  • 5 Things Not To Do When You’re In Business

    Posted by Brian E. Satterlee on May 3, 2010

    Here are the top 5 things not to do when you’re running a business:
    1. Let your ego run away with you
    They say that power corrupts, and absolute power corrupts absolutely.  If you’re making $10,000 a month and your business is growing, you feel quite a bit of power.  That can lead to an inflated ego. [...]

  • Effective Marketing Strategy – Know Why Your Customers Buy

    Posted by Brian E. Satterlee on April 14, 2010

    Please note: This is a guest post written by Leanne Hoagland-Smith originally published in http://EZineArticles.com.
    The marketplace is constantly changing. Forward thinking entrepreneurs, small business owners, C-Level Executives and even independent sales professionals (single office/home office) know how to be ahead of the flow. These individuals truly understand how to live their vision while achieving [...]

  • How To Sell: The Professional Introduction – Video Thursday

    Posted by Brian E. Satterlee on April 1, 2010

    Here is a video on the professional introduction when selling. It’s a quick video but covers points on introducing yourself. Enjoy!

    How to Sell: The Professional Introduction

  • The Skill Of Selling – Entire Series

    Posted by Brian E. Satterlee on February 23, 2010

    Special report: Here is the entire skill of selling series part by part:

    Part 1 – Selling Introduction
    Part 2 – The Process Of Selling
    Part 3 – Sorting And Filtering
    Part 4 – Delivering Your Mini-Marketing Message
    Part 5 – Sales Presentation
    Part 6 – Answering Objections
    Part 7 – Closing The Sale

    Other useful resources:

    Sales Presentations And Web Sites
    A Salesperson Is [...]

  • The Skill Of Selling – Part 7

    Posted by Brian E. Satterlee on February 14, 2010

    Asking for the sale, or closing the sale, is simply about asking the customer to make a purchase in some way.  This relates to product sales more than recruiting, because in recruiting we want people who are self motivated, not somebody who must be asked to make the next move.  That may mean that we [...]

  • The Skill Of Selling – Part 6

    Posted by Brian E. Satterlee on February 12, 2010

    Answering objections is about working with the customer to solve the problems they truly have.  If they say they cannot afford the product, are concerned with it’s safety, don’t know if it has the features they want, or they like your product but have additional problems to solve, you are there to listen and help [...]

  • The Skill Of Selling – Part 5

    Posted by Brian E. Satterlee on February 10, 2010

    A sales presentation can be delivered to your warm prospect through print, through a presentation, through a website, or various other ways depending on your creativity.  We say “warm prospect” because this prospect has been sorted and filtered, and does know a little about what’s going on from your mini-marketing message.  He is receptive to [...]

  • The Skill Of Selling – Part 4

    Posted by Brian E. Satterlee on February 8, 2010

    Delivering your mini-marketing message to your prospect is about networking or advertising.  When you network, a qualified lead can be given a very short introduction to what you are selling, then invited to review your sales presentation.  A sales presentation can be either printed or delivered, so depending on how you do it, you can [...]

  • The Skill Of Selling – Part 3

    Posted by Brian E. Satterlee on February 4, 2010

    Sorting and filtering potential customers is about finding the right types of people who would be interested in your product or service.  We do this by building a demographic profile for our customer and seeking people that fit the profile.  You can do this through networking or through advertising.  When you network you can find [...]

  • The Skill Of Selling – Part 2

    Posted by Brian E. Satterlee on February 2, 2010

    The sales process is a defined set of steps involved in selling the customer your product or service.  I prefer the old mail-order model sales process:

 
 
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