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Currently Reading
'Our Story' Category
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Our Story – Lessons Learned
Posted by Brian E. Satterlee on February 17, 2010If you have read through our story, probably the hardest knock came at the end when the MLM company went retail and threw away their distributors. There were plenty of other lessons in there… things we could have done better. Here is my list of lessons learned:
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Our Story – Multi-Level Marketing Realities
Posted by Brian E. Satterlee on February 15, 2010Here is our entire story chapter by chapter. Note that there are many details that I could not tell if we were still running the business. Some are multi-level marketing secrets, others are company secrets that would have lost us our competitive advantage. Please enjoy it and let me know if you have any questions. [...]
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Multi-Level Marketing Realities – Part 16
Posted by Brian E. Satterlee on February 9, 2010So our October commissions were big, paid in November but our commissions for November and December were near zero because everyone stocked up in October and demand had dropped off quite a bit because of the 20/20 interview in October. Our website sales had dropped to nothing in November with our price change but we [...]
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Multi-Level Marketing Realities – Part 15
Posted by Brian E. Satterlee on February 7, 2010At the end of part 14 I said I would talk about the 20/20 story on the MLM company and how the MLM company raised the price of their popular dietary supplement to their distributors at about the same time. But first, I must review some interesting events that happened before this. Early in 1999, [...]
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Multi-Level Marketing Realities – Part 14
Posted by Brian E. Satterlee on February 5, 2010At the end of part 13, I said I would talk about the telephone server I installed in my home and a product launch by the MLM company. Right away after we moved I had Ameritech install four business lines in my home, as well as our home phone and fax line, so that I [...]
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Multi-Level Marketing Realities – Part 13
Posted by Brian E. Satterlee on February 3, 2010Part 13, that’s fairly ominous. Well I still do have good stuff to talk about before I get to the bad stuff. In part 12, I said I would talk about the summer of 1999 when I quit my job.
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Multi-Level Marketing Realities – Part 12
Posted by Brian E. Satterlee on February 1, 2010In part 11, I finished by talking about the vacation where we had to shut down our website for several days because the MLM company said we had a compliance issue and we could either fix it, shut down the site, or lose our distributor agreement. Based on that, our only choice was to shut [...]
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Multi-Level Marketing Realities – Part 11
Posted by Brian E. Satterlee on January 30, 2010I finished part 10 talking about having to shut down our web site because of the MLM company’s compliance department. However, I wanted to talk about something I had forgotten to mention: Chris had been taking the dietary supplement for about 6 months in May of 1998 and had lost a total of about 50 [...]
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Multi-Level Marketing Realities – Part 10
Posted by Brian E. Satterlee on January 28, 2010In part 9 I taked about the summer of 1998 and how the MLM company decided not to allow sponsoring any longer until further notice. I guess they did this to get more control over how the product was being sold, as distributors were saying all kinds of things about the product. We were still [...]
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Multi-Level Marketing Realities – Part 9
Posted by Brian E. Satterlee on January 26, 2010In part 8 I wrote about the summer of 1998 and how the MLM company ran completely out of their popular dietary supplement. We were better off than most distributors because we had product on hand that carried us into this period. Unfortunately, we could not prevent running out of stock. I had also talked [...]