'Marketing' Category

• Marketing Blah, Blah, Blah

  Posted by Brian E. Satterlee on August 2, 2010

  I have been working on a marketing project lately and what is the deliverable for marketing ultimately?  A nice little report that details the problem the company is facing, case studies of other companies, options to pursue, and the option selected with an implementation plan.  Unlike a technology project though, there really isn’t a hard [...]

  Marketing

• Isn’t Marketing And Sales The Same Thing?

  Posted by Brian E. Satterlee on June 28, 2010

  Well no… marketing and sales are not really the same thing.  They provide two different functions.  With sales, a salesperson with technical skills attempts to sell something to somebody.  Well managed companies will have a well-defined sales process so that the few variables that remain are handled by the sales person’s skill at selling.  For [...]

  Marketing

• Learning Marketing From McDonalds

  Posted by Brian E. Satterlee on June 24, 2010

  Here is a short video on McDonald’s marketing and applying it in today’s world. Please let me know what you think…

  Marketing

• Marketing 101 Video By The Small Business Administration

  Posted by Brian E. Satterlee on June 17, 2010

  Here is a nice video on marketing by the SBA and USPS:

  Marketing

• Marketing Basics

  Posted by Brian E. Satterlee on June 10, 2010

  This is a academic video on marketing that goes through the basics. A little dry but it has a lot of good basic information:

  Marketing

• What Can You Do With Marketing?

  Posted by Brian E. Satterlee on June 7, 2010

  Marketing is a soft discipline so many small business owners don’t understand what it is and how it can benefit them. Other areas of business are more understandable: Sales and customer service, for instance, have tasks that you can easily identify and implement. Marketing isn’t quite so strait forward and it is not [...]

  Marketing

• Creating A Marketing Strategy

  Posted by Brian E. Satterlee on June 3, 2010

  This is a nice video by John Jantsch on developing a marketing strategy:

  Marketing

• Having Double-Sided Business Cards

  Posted by Brian E. Satterlee on May 26, 2010

  Author: Jason Maxwell
  These days, people are exploring different ways and means to maximize their resources. Maximizing even your business card can go a long way if you’re a entrepreneur. Even before, these cards would only come in a single color and has no more than a business logo, name and some contact details, people [...]

  Marketing, Starting A Business

• It’s Not What You Sell, It’s What You Stand For

  Posted by Brian E. Satterlee on May 20, 2010

  Here is a nice, though short, video on business character. Let me know what you think…

  Leadership, Marketing

• Three Top Tips for Using Web2.0 to Market Your Business

  Posted by Brian E. Satterlee on May 5, 2010

  Please note: This is a guest post written by Krissy Jackson originally published in http://www.articlesbase.com.
  By: Krissy Jackson – Career Coach
  I am a natural connector. In Victorian times I would probably have been a matchmaker. I prefer however to keep my matchmaking within the realms of business.
  Today I am going to introduce you to three [...]

  Marketing, Technology